Please read this privacy policy carefully. Your use of the Davidson Web site constitutes your agreement to this privacy policy (the “Davidson Privacy Policy”) and consent to the terms herein. Please see the section labeled “Information We Collect and How We Use It” to learn more about our collection and use of user information.



Davidson, Inc. (“Davidson,” or “we,” as appropriate) is committed to commercially reasonable measures aimed at safeguarding the privacy of visitors to our Web site (the “Site”) and users of the other services available through our Site (the “Service(s)”). We will only use the information you provide us for the purposes set forth herein.


Important Terms Used Throughout This Privacy Policy

Throughout the Davidson Privacy Policy we use several certain defined terms. “Personally Identifiable Information” is information that can be used to determine specifically who you are, like your name, street address, email address, billing address, credit card number and expiration date. “User Information” means all Personally Identifiable Information or any other forms of information discussed in the Davidson Privacy Policy, including the Internet Protocol (IP) address of a user’s computer. We use the term “aggregate” when we combine information from various persons or users. Information is said to be “anonymized” if it does not identify individual persons or entities or associate a particular person or entity with such information.


Information We Collect and How We Use It

If you visit our site to browse, we will only intentionally collect and store the domain name and host from which a user accessed the Internet (e.g.,, the IP address of the user’s computer, the user’s browser software and operating system, the date and time the user accesses the site and the Internet address of any Web site from which the user linked directly to our site or to which the user links after visiting our site. We use this information to measure the number of visitors to sections of our sites, to determine from where our visitors linked and to where our visitors link from the sites or to help us make our sites more useful. For example, we organize and analyze IP addresses so that we can provide efficient service, enhance security, monitor appropriate usage and produce traffic volume statistics. This type of information is sometimes shared with third parties, such as when we aggregate and disclose site traffic information for marketing and commercial purposes.  If you register, send us a communication or engage in a transaction while at our Site, we may collect or store certain User Information, including your user ID and password (if applicable) and we may also collect the Personally Identifiable Information you provide through this process (We encourage you NOT to include Personally Identifiable Information in your user ID or password).  If you engage in a transaction while logged on to our Site, then we may collect or store information about the transaction. If you send us communications, then we may collect or store such communications in a file specific to you.

We use the information we collect from you to assist us in completing transactions with you, build features that we hope will make the Services more attractive and easier for you to use, provide better customer support or provide timely notice of new services. We may also share aggregate anonymized data relating to activity on the Site and use of the Services, such as demographical and statistical information, for marketing, research and other purposes. Furthermore, we may need to disclose User Information in response to legal processes initiating in civil proceedings or by  law enforcement or other government officials if appropriate under the law, and there is nothing in this Policy that should be construed as a limitation on our ability to respond to valid legal process . From time to time, our Site requests information from users via surveys or contests. Participation in these surveys or contests, as with regard to use of any other aspect of this Site, is completely voluntary and the user therefore has a choice whether or not to disclose any information.


Collection and Use of Personal Information for Local Product Search

Depending on the nature of the services provided by Shopatron to Davidson Running, or the services provided to Shopatron from third parties, Shopatron may receive personal information either from you directly or from Davidson Running or third parties providing services to Shopatron. Shopatron may receive and process personal information provided by you in the following situations: requesting information about products, product availability and services

Personal information may be used to provide you with product availability at a local retailer, to permit you to participate in online surveys and polls, assuming you voluntarily agree to provide such information in connection with these surveys and polls, to use your contact information to send you, with your consent, marketing materials, newsletters, promotional emails, or undertake other promotional activities.


If You Do Not Wish to Disclose User Information

If you do not want to provide us with certain User Information then you should opt out by not using the Service that provides us with such User Information. For example, if you do not want us to retain your name, then you may choose not to become a registered user or not to send us a communication. You will not be entitled to the benefits of registration or a response to the communication, but you are still free to browse the Site.



Cookies are small text files that our Site can send to your browser for storage on your hard drive. Cookies can make your use of our Site easier by saving your status and preferences upon visits to our Site. The cookies are refreshed every time you enter the Site. Most browsers are initially set to accept cookies, but you may be able to change the settings to refuse cookies or to be alerted when cookies are being sent. We intentionally use cookies for two purposes: (1) to enable Davidson to customize information for certain segments of its customer base; and (2) in some instances, to associate you with your User Information. For example, through the use of cookies you may login automatically and thereby save you time. Although rejection of cookies will not interfere with your ability to interact with most of our Site, it may cause your user experience to be more cumbersome.


Third Parties

The Davidson Privacy Policy only addresses the use and disclosure of User Information collected by Davidson. If you disclose information directly to other parties, different rules may apply to their use or disclosure of such information regardless of their affiliation or relationship with Davidson.

We do not try to control, and disclaim responsibility for, information provided by other users or third parties that is made available through our Site. Such information may contain errors, intentional or otherwise, or may be offensive, inappropriate or inaccurate, and in some cases will be mislabeled or deceptively labeled.


Location Information

Davidson Running website and online services may collect and process information about your actual location. We use various technologies to determine location, including IP address, GPS, and other sensors, for example Wi-Fi access points and cell towers, that may provide Davidson Running with location information.


Responses to Communications

We endeavor to send responses to all reasonable communications from users. Established members will occasionally receive information on products, services or special deals. Out of respect for the privacy of our users we present the option to not receive these types of communications. Please see our choice and opt-out below.


Site and Service Updates

We also send the user Site and service announcement updates. We communicate with the user to provide requested services via email or phone.


Correction/Updating Personal Information:

If a user’s personally identifiable information changes (such as your zip code), or if a user no longer desires our service, we will endeavor to provide a way to correct, update or remove that user’s personal data provided to us. This can usually be done at the by emailing our Customer Support.



Users who no longer wish to receive our notices or promotional materials may opt-out of receiving these communications by replying to unsubscribe in the subject line in the email or email us as referenced below. You may also choose to unsubscribe from notices of special offers from Davidson running at any time. Davidson Running provides you with the ability to unsubscribe at any time via the consumer account space noted on the confirmation of your order. If you no longer wish to receive SMS messages related to product availability at nearby retailers, as well as general marketing information, reply to a SMS message with the word “STOP”. To re-subscribe, reply with the word “START”.



Davidson joins the industry in recognizing that children may not be able to make informed choices about personal information requested online. Accordingly, Davidson does not target children under the age of 13 for collection of information online or knowingly solicit or collect customer identifiable information from children under the age of 13.


Merger, Assets, Sales, etc.

If Davidson or any of its lines of business is sold, pledged or disposed of as a going concern whether by merger, sale of assets, bankruptcy or otherwise, then the user database of Davidson could be sold as part of that transaction and all User Information accessed by such successor or purchaser.


How do I Contact Davidson

If you have any questions regarding the Davidson Running Privacy Policy, you can contact Davidson at or 1 (570) 213-9188.



Davidson may from time to time change the Davidson Privacy Policy with or without notice, so please check it regularly for any changes or updates. For future reference, Davidson will make a link to the current Davidson Privacy Policy available to you on your screen when you are on our Site. Your use of the Site constitutes your agreement to the Davidson Privacy Policy and your assent to any modification thereto.